Suntransfers drives 40% revenue growth and 2x faster campaigns with Brevo
Industry: Travel & Transportation
Employees: 51-200
Location: Barcelona, Spain
About Suntransfers
Founded in 2008, Suntransfers has become Europe’s leading airport transfer provider, trusted by millions of travelers and business partners across more than 700 destinations. The company delivers a seamless booking experience and a wide range of transport options, from private cars to group shuttles and executive vehicles. As demand grew and customer expectations evolved, Suntransfers set out to unify its marketing and CRM operations, ensuring every traveler receives timely, relevant communications at each journey stage.
Results achieved with Brevo
+40%
Revenue growth
2x
Faster campaign launches
> 40%
Email open rates
How they used Brevo for success
Automating the customer journey from booking to return
Suntransfers uses Brevo’s automation to manage guest communications across every stage of the journey — from booking to post-travel. Key messages like welcome emails, pre-trip reminders, and review requests are triggered automatically, ensuring each traveler receives the right information at the right time. This not only improves engagement but also reduces manual workload, allowing the CRM team to focus on strategy and campaign performance instead of day-to-day operations.
"Automation is pivotal to our small CRM team. We not only run automated campaigns through Workflows, we also update customers' contact attributes, which in turn optimises our segmentation," adds Tom Spoelstra
Scaling B2B and B2C marketing with sub-account management
Suntransfers targets both B2C travelers and B2B partners, each with distinct messaging and reporting needs. With Brevo’s sub-account management, the team created secure, separate workspaces for each segment, enabling simultaneous campaigns without overlap or compliance risks. This setup promotes independent work while maintaining brand consistency and data security.
"Brevo's sub-account setup is a game-changer. We can separate B2C and B2B environments while maintaining flexibility to allocate email and SMS credits to our needs."
Launching campaigns at speed, with complete control
The fast-paced travel industry demands agility. With Brevo’s drag-and-drop campaign editor, Suntransfers can quickly create and launch destination guides, seasonal promotions, and satisfaction surveys, all without relying on IT resources. This ability to move from concept to execution in hours, not days, means the team can seize real-time opportunities, respond to market trends, and continuously test new ideas to maximize ROI.
"With Brevo, we can deliver a campaign in as little as 30 minutes, utilising our collection of signed-off templates and segments. This allows us to quickly change gears when we need to"
Continuous optimization with actionable insights
Performance visibility is key to growth. Suntransfers leverages Brevo’s real-time analytics to monitor open rates, click-throughs, and conversions for every campaign and segment. These insights allow the CRM team to iterate rapidly, A/B test content, and identify what truly resonates with their audiences.
"Brevo lets us act on data instantly, so we’re always improving engagement and delivering more value to our customers."
What's next for Suntransfers
Analytics Deepending analytics and personalization means enriching customer profiles, deploying advanced event tracking, and rolling out dashboards for LTV, booking history, and engagement. Brevo’s CDP is also being considered to centralize guest data further and unlock more advanced segmentation.
Omnichannel Expanding omnichannel acquisition with more popups in the funnel, WhatsApp opt-ins, referral incentives, and early-sale SMS notifications to engage new and returning customers.
Loyalty Innovating retention and loyalty from A/B testing and BIMI authentication to time-limited offers, anniversary automations, and lead scoring. A voucher strategy is also in development to win back lapsing customers, increase lifetime value, and protect margins.